Client is a Financial Services Company

Client is an online money transfer service that provides international remittance services.
Online media buying is delivered by a strong in-house marketing team that manages the media buying across search, social and display.
A recent loss of key staff members meant client was too stretched to cover their media buying effectively and they needed a partner who could come in and instantly work seamlessly with their team.
Valor’s role was three-fold:
1. To provide continuity support for the display buying activity
2. Complete full audit of their buying practices
3. Implement recommendations to minimize any short-term drop in CPA and drive medium-term improvements

Client has been running a large-scale display retargeting program for many years, with the campaign passing between several different display buyer's hands.
Their setup and tagging practices were disjointed, they were not taking advantage of retargeting all users who visit their site, and there was no central segmentation of users.
The campaign was not scaling well, and they were not targeting visitors using the correct user groups.
Client wanted to increase targeting scale, improve their new customer acquisition performance and have more creative control over who they were targeting.

It was crucial for the client to have instant access to highly experienced programmatic traders. Valor’s trading team has experience delivering campaigns across all major platforms and were perfect for the client’s needs.
As the client were on a tight timeframe, the Valor senior consultancy team were first in to evaluate the needs of the business. We delivered a report establishing the client’s core objectives and designed the framework for a working collaboration between our teams. This made the introduction of our traders joining their team a seamless experience for everyone involved.
We were able to pick up the workload quickly and made sure all senior stakeholders were continuously aware of the work we were doing to improve their display prospecting and retargeting performance.

The first area we evaluated was their audience segmentation. We implemented a best practice tagging structure across all pages of the site, where client could then properly segment the user journey - from homepage lands to new customer acquisition - using appropriate variables for more granular targeting.
We then rebuilt their retargeting program from the ground up, ensuring their display team used a universal naming convention and had retargeting coverage for the whole user journey.
Valor’s best practice provided client with the foundation for a more granular optimization, that targeted each user based on their real-time position in the sales funnel.
We then introduced dynamic creative to target each user with the right message - something the client had never done before - to radically improve customer engagement and satisfaction.

The client saw a 21.6% increase in new customer acquisition after the first month of partnership and saw a further 22.3% month over month increase after the second month.